Northstar
(Insurance Design System)
Northstar is a shared design system I led for a five-product insurance platform
It replaced 70+ overlapping, inconsistently accessible UI patterns with one governed set of tokens, components, and workflow recipes used across claims, policy, billing, service, and analytics. Instead of just a component library, it was a shared decision model: when to reuse a pattern, when to extend it, who approves a change, and how quality gets verified—so eight squads could ship faster and more consistently without losing the flexibility each product needed.
Measurable business outcomes
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CONFIDENTIALITY Company and product names are omitted. Screens and figures are reconstructed; metrics are
rounded, anonymized ranges.
“I use AI to accelerate design, not replace human insight, empathy, evidence, and thoughtful decision-making—creating simple experiences that solve user problems and drive business value.”
Ajay Kamat
UX and Product Designer, India